WFIP / FILM + POST 24 FPS 16:9

Film + Post Production

WE'LL FIX IT IN POST.

Probably.

Films, branded content, commercial work, and several decisions we'll deal with later.

Selected Work / 03 Projects

Some things actually made it out of post.

Commercial films, product work, and documentary stories built from good footage, questionable file names, and one more revision.

PROJECTS 03
FRAME RATE 24 FPS
STATUS DELIVERED*
*Define delivered.
Dark cinematic product-film image of premium over-ear headphones
02 / PRODUCT FILM 00:48 / 2026

STATIC / MOTION

A product film where everything moved except the thing we were selling.

PRODUCT_LOCKED_v12.mp4
Documentary film scene of a traveler walking beside a rural road at dusk
03 / DOCUMENTARY 04:17 / 2025

THE LONG WAY HOME

Short documentary. Quiet roads, available light, and no interest in getting there quickly.

DOC_MASTER_APPROVED_FINAL_2.mov
PROJECT LOG CURRENTLY ARCHIVED
SHOOT DAYS 09
CARDS FORMATTED TOO MANY
REVISIONS WE STOPPED COUNTING
AUDIO CHECKED THIS TIME, YES

What We Do / Production → Post

THE CAMERA PART. THE COMPUTER PART.

From the first idea to the final export, we handle the useful parts of production and several parts nobody remembers until the deadline is tomorrow.

CURRENT AVAILABILITY ACCEPTING PROJECTS
01
PRE-PRODUCTION BEFORE ANYONE HITS RECORD

PLAN IT.

Creative development, treatments, shot planning, schedules, locations, logistics, and making sure somebody remembered the batteries.

  • Creative Direction
  • Treatments + Concepts
  • Shot Lists
  • Production Planning
  • Location Strategy
02
PRODUCTION YES, AUDIO IS ROLLING

SHOOT IT.

Directing, cinematography, lighting, crew, location production, and the controlled chaos required to turn a treatment into actual footage.

  • Directing
  • Cinematography
  • Lighting
  • Location Production
  • Small-Crew Shoots
03
POST-PRODUCTION WHERE THE NAME CAME FROM

FIX IT.

Editorial, color, sound, finishing, motion work, cleanup, and the part where version seven becomes version seven-final-final.

  • Editing
  • Color
  • Sound Finishing
  • Motion Graphics
  • Master Delivery
04
VERSIONING + CONTENT ONE FILM. MANY RECTANGLES.

EXPORT IT.

Campaign cutdowns, social versions, vertical edits, captions, alternate runtimes, and every other deliverable the media plan remembered later.

  • Campaign Cutdowns
  • Vertical 9:16
  • Square 1:1
  • Captioned Versions
  • Platform Deliverables
DELIVERY MATRIX WE SPEAK RECTANGLE.
MASTER 4K / UHD
LANDSCAPE 16:9
VERTICAL 9:16
SQUARE 1:1
CAPTIONS YES
FINAL FILE HOPEFULLY

The Process / 04 Stages

HOW IT GOES BEFORE WE FIX IT IN POST.

Every project is different. The general rhythm is not: figure out what we are making, shoot the thing, make the thing better, then export it in more shapes than anyone originally requested.

WORKFLOW MOSTLY CONTROLLED
PROJECT TIMELINE
01 02 03 04
BRIEF → MASTER
01
PRE-PRODUCTION STATUS / THINKING

PLAN.

BEFORE THE EXPENSIVE PART.

We define the idea, audience, visual direction, schedule, locations, deliverables, and what absolutely cannot be forgotten on shoot day.

TASK LIST
  • Creative Brief
  • Treatment
  • Shot Planning
  • Schedule
  • Location Prep
OUTPUT A PLAN EVERYONE CAN PRETEND THEY READ.
02
PRODUCTION STATUS / RECORDING

SHOOT.

WHERE THE HARD DRIVES GET NERVOUS.

Cameras roll, lights move, batteries disappear, and the production plan becomes footage we can actually work with.

TASK LIST
  • Direction
  • Cinematography
  • Lighting
  • Location Audio
  • Media Management
OUTPUT FOOTAGE. LOTS OF FOOTAGE.
03
POST-PRODUCTION STATUS / RENDERING

POST.

THE PART OUR NAME WARNED YOU ABOUT.

Editorial, sound, color, graphics, cleanup, revisions, exports, more revisions, and the slow transformation from footage into film.

TASK LIST
  • Edit
  • Sound
  • Color
  • Graphics
  • Revisions
OUTPUT FINAL_v8_USE_THIS_ONE.mov
04
DELIVERY STATUS / ALMOST DONE

DELIVER.

THEN SOMEONE ASKS FOR A VERTICAL VERSION.

Masters, cutdowns, captions, alternate formats, social exports, and the final organized package ready for whatever screen it ends up on.

TASK LIST
  • Master Export
  • 16:9 Versions
  • 9:16 Versions
  • Captions
  • Archive
OUTPUT DELIVERED. PROBABLY.
CURRENT PROJECT STATUS TOTALLY UNDER CONTROL.
BRIEF APPROVED
PRODUCTION WRAPPED
EDIT v11
CLIENT NOTES “ONE TINY THING”
DELIVERY TONIGHT-ISH

Behind the Scenes / Evidence

THE PART BEFORE IT LOOKS EXPENSIVE.

Cameras, cables, lighting tweaks, card swaps, coffee, suspiciously specific notes, and the general machinery behind the polished version everyone eventually sees.

PRODUCTION MODE MOSTLY PROFESSIONAL
CAM A TAKE 06 24 FPS
01 / PRODUCTION GETTING THE SHOT.

Camera up, talent ready, lighting almost right, and somebody quietly wondering whether the card has enough space.

LIGHTING SETUP 03
02 / LIGHTING MOVE IT TWO INCHES.

Then another inch.

POST 02:14 AM
03 / EDIT BAY STILL RENDERING.

An extremely normal time to decide the music should probably change.

PRODUCTION NOTES NOTHING TO SEE HERE.
BATTERY OPTIMISTIC
STORAGE CONCERNING
COFFEE CRITICAL
TALENT READY
AUDIO YES, REALLY
ETA ASK LATER
CLIP A_CAM_0067.MOV
SCENE INT / NIGHT
TAKE 06
NOTE USE THIS ONE

About the Studio / Sort Of

GOOD FOOTAGE. BAD SLEEP SCHEDULE.

We make films for brands, businesses, people, and ideas that deserve something better than pointing a camera at them and hoping for the best.

Small crew. Serious equipment. Thoughtful work. Enough experience to know what matters and enough humility to check the audio one more time.

WFIP / STUDIO CAM A STILL 01
CURRENT STATUS MAKING SOMETHING
THE SHORT VERSION 00:00:47

SMALL STUDIO. BIG FILES.

WE’LL FIX IT IN POST™ is built around a simple idea: the finished work should feel considered, cinematic, and expensive — even when the production itself involved moving the same light four times, changing the shot at the last minute, and naming the final export incorrectly.

We handle projects from early planning through production and post, keeping the process lean, collaborative, and focused on making work people actually want to watch.

More About the Studio
STUDIO SPECS NON-TECHNICAL, MOSTLY.
CREW SIZE LEAN
APPROACH COLLABORATIVE
FOOTAGE ORGANIZED*
COMMUNICATION HUMAN
DEADLINES REAL

*The folder names eventually make sense.

WHAT WE ARE YES
  • Story-first
  • Detail-obsessed
  • Comfortable on set
  • Comfortable in post
  • Easy to work with
WHAT WE ARE NOT ALSO IMPORTANT
  • A 40-person agency
  • A content factory
  • A guy with one preset
  • Allergic to feedback
  • Done naming files badly
STUDIO WFIP
SPECIALTY FILM + POST
FAVORITE WORD PICTURE LOCK
LEAST FAVORITE WORD “QUICK”

Client Notes / Review Session

THEY SAID NICE THINGS.

Somewhere between version one and FINAL_v9_REALFINAL.mov, people occasionally send messages that make the whole process feel worth it.

REVIEW STATUS MOSTLY APPROVED
PROJECT CURRENT REVIEW
CUT V08
COMMENTS 03
RESOLVED 02
REMAINING “ONE TINY THING”
01 APPROVED
BRAND FILM 00:47:12 V06
“This is exactly what we were hoping this would feel like.”

Clear brief. Good collaboration. Final film landed where it needed to. Nobody requested a star wipe.

CLIENT STATUS HAPPY NO NOTES
02 RESOLVED
COMMERCIAL 01:13:08 V04
“The pacing, color, and overall feel are better than we pictured.”

There was one music note, two timing notes, and approximately seventeen conversations about three frames.

REVISION DONE 3 FRAMES LATER
03 ACTIVE
SOCIAL CUTDOWN 00:21:03 V08
“Looks perfect. Just one tiny change.”

A sentence responsible for more post-production history than anyone is prepared to document.

ESTIMATED IMPACT UNKNOWN ASK AGAIN LATER
REVIEW SUMMARY V08 / CURRENT
NOTES RECEIVED 14
NOTES RESOLVED 13
COLOR APPROVED
AUDIO APPROVED
FINAL CUT ALMOST
4:52 PM CLIENT
LATEST MESSAGE

“Seriously though — we love it.”

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