PROJECT INTAKE OPEN
STARTING POINT WHATEVER YOU HAVE
PERFECT BRIEF NOT REQUIRED
NEXT STEP DETAILS

Start A Project / Initial Brief

TELL US WHAT YOU'RE MAKING.

START WITH THE MESSY VERSION.

You do not need a polished deck, finalized script, perfect budget, locked schedule, or twelve-page treatment before saying hello.

Tell us what you know. Tell us what you do not. We will ask the useful questions from there.

01 PROJECT WHAT IS IT?

Film, commercial, branded piece, campaign, post-only job, or something harder to explain.

02 AUDIENCE WHO IS IT FOR?

Customers, viewers, internal teams, the internet, or one very specific room.

03 DELIVERABLES WHAT DO YOU NEED?

One film, several cutdowns, vertical versions, social edits, captions, masters, or all of it.

04 TIMING WHEN?

A real date is extremely helpful. “Soon” is technically a word.

05 BUDGET WHAT'S THE RANGE?

Even a rough range helps us recommend the right production approach.

06 REFERENCES GOT EXAMPLES?

Links, screenshots, films, campaigns, visual references, or “kind of like this.”

YOU PROVIDE THE CONTEXT
WE PROVIDE THE QUESTIONS
TOGETHER WE FIND THE SCOPE
PROJECT INTAKE / 01 PROJECT BRIEF BELOW ↓

Project Brief / 02

GIVE US THE USEFUL STUFF. SKIP THE NOVEL.

INITIAL INTAKE

Enough information to understand the project. Not enough to make filling this out feel like applying for a mortgage.

FORM PROJECT BRIEF
REQUIRED FIELDS MARKED *
ESTIMATED EFFORT REASONABLE
ESSAY SECTION ABSOLUTELY NOT
01 WHO ARE WE TALKING TO?
02 WHAT ARE WE MAKING?
BULLET POINTS ARE WELCOME. SO ARE COMPLETE SENTENCES.
03 WHAT NEEDS TO EXIST AT THE END?
04 MONEY + CALENDAR.
BUDGET NOTE

A range does not lock you into anything. It tells us whether we should recommend a two-person crew or stop pretending this is a two-person crew.

05 SHOW US THE VIBE.
FILM, CAMPAIGN, DECK, MOODBOARD, PLAYLIST, OR SOMETHING YOU KEEP SENDING EVERYONE.
06 ANYTHING WE MISSED?
BEFORE SENDING GOOD ENOUGH IS ENOUGH.

If the project makes sense, the details can get more detailed after we actually talk.

PROJECT BRIEF / READY NEXT / WHAT HAPPENS AFTER SEND ↓

What Happens Next / 03

YOU SEND IT. THEN WE DO THINGS.

NO BLACK BOX.

Your brief does not disappear into a mysterious inbox where an automated sequence calls you “valued prospect” six times.

A person reads it. Then we figure out the next useful step.

BRIEF RECEIVED
HUMAN INVOLVED
QUESTIONS PROBABLY
SALES FUNNEL RELAX
01
REVIEW INCOMING

WE READ THE ACTUAL BRIEF.

The project, timing, budget, references, deliverables, and the sentence you almost deleted before hitting send.

STATUS CONTEXT ACQUIRED
02
REPLY QUESTIONS

WE ASK WHAT'S MISSING.

Sometimes that is one email. Sometimes a short call makes more sense. Sometimes your brief already answered everything.

MEETING ONLY IF USEFUL
03
SCOPE REAL NUMBERS

WE BUILD THE REAL PLAN.

Crew, production approach, schedule, deliverables, post requirements, and the budget required to make all of that true.

ESTIMATE AFTER CONTEXT
04
GO IF IT FITS

THEN CALENDARS BECOME REAL.

Once the scope works for everyone, we lock the next steps and start turning the brief into an actual production.

PROJECT NOW A THING
THE BASIC IDEA

EVERY STEP SHOULD ANSWER ONE USEFUL QUESTION.

FIRST DOES THIS MAKE SENSE?
THEN WHAT DOES IT NEED?
FINALLY ARE WE MAKING IT?
THE PROCESS NO PITCH-DECK THEATER.

JUST THE NEXT USEFUL STEP.

INTAKE PROCESS / CLEAR NEXT / AVAILABILITY + RESPONSE TIME ↓

Availability / 04

WHEN DO WE GET BACK TO YOU? BEFORE THE SEQUEL.

RESPONSE EXPECTATIONS

We try to answer new project inquiries within two business days. Complicated briefs may take a little longer because pretending to understand them immediately helps nobody.

NEW INQUIRIES OPEN
TYPICAL REPLY 1–2 BUSINESS DAYS
RUSH PROJECTS ASK FIRST
TELEPATHY STILL BETA
01
RESPONSE NEW BRIEFS

USUALLY WITHIN TWO BUSINESS DAYS.

Enough time for a human to read what you sent, understand the basics, and respond with something more useful than “Thanks for reaching out.”

EXPECTATION REASONABLE
02
SCHEDULE SHOOT DATES

DATES ARE REAL WHEN THEY ARE LOCKED.

Mention important production and delivery dates in the brief. We will tell you what is realistic before everybody starts pretending Tuesday was always the plan.

CALENDAR PROJECT DEPENDENT
03
TIMING RUSH WORK

FAST IS POSSIBLE. MAGIC IS LESS RELIABLE.

Tight schedules can work when the scope, approvals, crew, locations, and post schedule cooperate. Tell us the real deadline immediately.

FIRST STEP SAY THE DATE
04
FOLLOW-UP FAIR GAME

YES, YOU CAN CHECK IN.

If two business days have passed and you have not heard from us, a follow-up is completely reasonable. Technology occasionally develops a personality.

DOUBLE EMAIL ALLOWED
WANT A FASTER USEFUL ANSWER?

SEND THE THINGS THAT CHANGE THE PLAN.

01 REAL DEADLINE

The date something actually needs to exist.

02 BUDGET RANGE

Enough information to recommend the right scale.

03 DELIVERABLES

What needs to leave the edit bay when we are done.

04 DECISION MAKERS

Knowing who approves things saves surprising amounts of time.

AVAILABILITY REALITY CHECK THE CALENDAR IS PART OF THE SCOPE.

Great work still needs prep, production, review, finishing, and delivery time. If the schedule is tight, say so early. We would rather solve the real problem than discover it three emails before picture lock.

SHORT VERSION TELL US THE REAL DATE.

WE'LL TELL YOU THE REAL PLAN.

AVAILABILITY / EXPLAINED NEXT / FINAL NOTE ↓
LAST NOTE BEFORE YOU GO
PERFECT BRIEF STILL NOT REQUIRED
ROUGH IDEA ACCEPTED
NEXT MOVE SEND IT

Final Note / 05

DON'T WAIT FOR PERFECT. SEND THE REAL VERSION.

START WHERE IT ACTUALLY IS.

The idea can be early. The schedule can be rough. The deck can still contain a slide everyone keeps promising to finish later.

If there is something worth making, that is enough to start the conversation.

BACK TO PROJECT BRIEF
IDEA ALLOWED TO BE EARLY
QUESTIONS EXPECTED
PLAN WE BUILD THAT NEXT
FINAL_v1 ADORABLE